While the initial savings a strong employment brand can produce is exciting, there are several equally or more important reasons that creating and maintaining a strong employment brand can be the key to your company’s success in the future. Companies with a strong employment brand tend to have lower employee turnover, better employee morale, receive more passive candidates, have employees that are constantly marketing their brand, customers experience better service, and have a stronger public image. So where do you begin building your employment brand?

Simple. You start with your employees. Take the time to speak with your staff about what they best enjoy about your company, areas they see for improvement, what drives them to produce at work, and ask them to share suggestions. Take some time to decide what your company is about, your mission, your goals for the future, and how your company impacts those who come in contact with it.

Next you need to communicate it. Have your employees share stories via social media, blogs, video interviews, and print to really communicate who you are and where you are going as an organization. Finally, you need to continue to foster and promote your brand. If your vision, benefits, and goals change you need to communicate that as well. Promoting an employment brand that isn’t true to who you are today and where you want to be can do more damage than good.

Keep in mind the key to maintaining a strong employment brand is simple, creating a working environment that is attractive to candidates and employees alike. Employee recognition, workplace flexibility, and a positive atmosphere that draws people in and makes them want to stay is what it is all about.

Are you a stand out professional, technical professional, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.